What have you learned from your audience feedback?
I decided to gain my audience feedback in a variety of ways. One of the techniques I used was creating a survey on the website Survey Monkey. Here is the survey I created.
Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.
I was able to gain a lot of audience feedback from my survey. It was anonymous way of people commenting on my products, so it attracted more responses than other methods. When analysing the results of my survey, I found that two thirds of the people that responded to my survey were female. This can mean two things; my products appealed more to females or females were more interested in responding to surveys. I have produced a graph to show the results of the question on age in my survey:
When asking people if my three products were appealing to them - I was amazed at the results. On all 3 questions, 100% of people said each of my products appealed to them.
When asking about the weaknesses and what could be improved in my product, the answers were similar. I found that people would have preferred if I had put the DVD cover as one product, not split in half as the front and the back. One comment also said that the editing was not as fast paced as they would like which is something that could be improved. I feel however, that if I had made the editing more fast paced then the video would have lost some of its meaning and the characters would have not been shown so clearly.
My survey has been very useful in finding out the strengths and weaknesses of my products.
I also used social networking websites such as Facebook and Twitter to share my products and receive audience feedback. These websites were also used to share my survery.
After posting a link to my blog and asking people to comment, I received the following comments:
From this, I could see that people liked my products and thought they would appeal to the target audience. The colour scheme seems to have impressed people and the way that my three products link in together. However, there have been no comments on how to improve my products.
Another method of audience feedback I decided to use was carrying out a focus group. For this, I interveiwed 6 children between the ages of 7 and 15. I showed them my video and then asked them all the same questions on what they thought of my main task. Here is an example of one participant of my focus group.
From my focus group, I was able to gain first hand knowledge of what people thought of my product. I learnt some strengths and weaknesses of my product from what the children told me. The strengths included: the upbeat theme tune, the mise-en scene of each character and how they are introduced, and the transitions between each character. The mise-en scene of each character is something I worked very hard to make look good, so I am pleased it has come up as a strength. Some of the weaknesses that my focus group pointed out was that the video seemed to flow quite slowly and was not as fast paced as similar openings and also some of the younger children in the focus group thought that "Razzle's" scence was nasty. They may not have understood the humour to this. Another thing I learnt from my focus group was that the participants thought my video was similar to other products on the market at the moment. This is pleasing to me as it means I have followed the conventions well and created a product that fits in with the needs of the target audience.
Overall, I feel that my products have appealed to my target audience very well. In my survey 100% of people said all of my products appealed to them. In my focus group, I also found that a sample of my target audience found my product very appealing. The reason for this may be that I tried to follow as many conventions of similar products as possible to make a more successful product.
From my range of audience feedback, I have been able to identify some strengths and weaknesses of my products. The choice of colour in my ancillary tasks seemed to be one strength that appealed to my target audience. Particularly in my magazine, the colourful cover lines seemed to be the most appealing to the target audience. In terms of my video, one of the strengths highlighted by my audience feedback was the way each character was introduced, in particularly the mise-en scene of each character. This seemed to appeal to my target audience as by getting to know each character, it made them feel more involved in the programme.
The main weakness in my ancillary tasks seemed to be that the DVD cover was presented on my blog as two pieces, when it should have been joined together as one. This seemed confusing for some members of my target audience and it had to be explained to them that the second piece was the back of the DVD cover. This is something I decided to immediately change when reveiwing my products. It seemed very important to my target audience and I beleive it makes my ancillary task look more professional. A more minor weakness that some people commented on was there was no use of smaller images on the magazine front cover. I learnt that my target audience would have preferred this.
My three products clearly have their weaknesses and can be improved to suit the target audience more. However, I feel I have produced three high quality products that meet the needs of my target audience well.
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