Camerawork: At the start of the opening sequence the camera zooms through the window to show us an image of a globe. This has been done to represent that by watching the programme, we are looking into the characters’ world. Throughout the opening the camera uses long shots to show us the main character in her range of outfits. The reason for using a long shot is so the audience can see the whole of the character. These shots are also slightly over the shoulder shots of the character looking into the mirror. This shows that we are seeing Sabrina from her own point of view as well as our own. There is no camera movement after the first few seconds of the opening, editing is used to move the title sequence along. Editing: Right at the being of the opening sequence, special effects have been used on the logo of the programme. The logo spins and is surrounded by twinkling sparkles. This makes it look magical and girly. To move the opening along, special effects have been added between each time Sabrina changes costume. There is a twinkling effect of sparkles which has been used to represent the magical powers of the main character. Throughout the title sequence, the actors names are constantly being shown along the bottom, as one fades out: another one fades in. At the end of the opening sequence, the screen fades to black. This shows that the sequence is over and the programme is beginning.
Mise-en Scene: There is a black cat at the start of this opening sequence. This connatively makes the audience think of mystery and magic and is a prop which is often associated with witches. There are many costume changes in this opening sequence. Each costume represents aspects of the main characters personality. The styles of costume include girly (a party dress), casual (top and trousers), posh (a black dress and dark glasses) and funny (a fancy dress costume). The opening for this TV programme doesn’t have a specific setting. Sabrina is not in a room or a place - the effects have been made to look as though she is floating through the sky. This may be to represent her magical powers. The lighting in this opening is high-key. This shows people that this is happy and fun programme.
Sound: There is a “twinkling” sound at the beginning of this opening sequence. This immediately gives the audience ideas of mystery and magic. This sound then goes straight into the theme tune of the programme. This theme tune has no words - it is a pop/rock tune with the sound of guitars. It is quite an upbeat and girly song. When we see the shot of Sabrina in the fancy dress fruit outfit, she says “its my hat and my lunch!”. This dialogue shows the funny, jokey side of Sabrina’s character. We then here the “twinkling” sound from the beginning of the clip before the screen fades to black. This reinforces the thoughts of magic and mystery.
Representation: In this short opening to the TV series “Sabrina the Teenage Witch” we can see how the character of Sabrina has been represented. Through the sounds we have heard and the editing used in the clip, the idea of her being magical has been strongly reinforced. Through the mise-en scene and the narrative of the clip we have also seen the funny and friendly side of Sabrina’s character. She has been represented as a happy young girl who has special powers - not the stereotypical evil, old witch.
Camerawork: The first shot that the audience see in this opening a mid-shot of the girls hugging. This immediately shows the audience that the programme is about a happy, friendly group of girls. The following shot is another mid-shot of a group of boys. This puts across a huge message that in these teenagers’ lives - girls come before boys. As each character is introduced, we see a long shot of that character. This introduces their costume and shows us their body language - allowing the audience to immediately identify with these characters. We then see a close of each of the characters faces - again showing the audience who the character is.
Editing: Special effects have been used throughout the opening of this TV programme. All of the camera shots are shown as if they are in big, coloured, fluid bubbles. This adds a cool and original touch to the opening. Throughout the opening there are various cuts and fades to different shots from the programme. The reason for this is to introduce the characters and narratives of the programme through short clips and shots. At the end of the clip, the screen fades to black. This shows the audience that the opening sequence has ended and the programme is about to begin.
Mise-en Scene:
In this opening sequence, costume has been used to represent the characters individual personalities. For example Kenny is shown as wearing quite baggy, sporty clothes. Also, the colours of the bubbles for each character have been personalised. Fliss has been represented with the colour pink which is stereotypically girly and pretty. Kenny has been given a red background to symbolise her sporty and energetic attitude. Each character has a colour which matches their personality. Lighting within the opening is high key - showing the programme is happy and exciting. The setting of the opening is in many different places, for example a school, outdoors and at home. These are places that young people spend most of their time, this creates verisimilitude.
Sound: There is a continuous theme tune throughout the opening of this TV programme. The pop/rock style song is very upbeat and catchy, with the lyrics relating to the programme. Some of the lyrics include “hanging around is just no fun when your alone”. This may be something that young viewers can instantly relate to. “no matter what your going through” is another lyric which teenage girls may feel comforted by. It allows a connection to be between the programme and the viewer, knowing that the programme is about sharing the struggles of being a teenager. The audience directly connect with the narrative and the characters through the theme tune as they are being invited to “come and sleepover”. There is no other sound in the opening.
Representation: In the opening of this TV programme, the characters are introduced as individual people with their own identities and personalities - very much like in real life. This has been done through the mise-en scene of the opening. They are all seen to be friendly and happy people, a great group of friends. The opening shows the audience that even though they all have their own problems, everything is fine in the end. The sound in the opening has a big part in showing this through the lyrics of the theme tune.
Audience Theory: Stuart Hal's theory of encoding and decoding can be applied to this opening sequence. His theory says that there is a preferred reading to every text created by the producers. This preferred reading is encoded to the media text by the use of technical codes and conventions. He also says that there are three audience types, which are determined upon how they interpret the preferred reading. These audience types are dominant, negotiated and oppositional. In this video, the preferred reading is that young children have strong friendship groups and are always happy. This is encoded by the upbeat theme tune and bright, playful colours. Another way that producers encode the preferred reading is through the content of the video, like when the girls are standing in a group laughing. This connotes the idea of happiness and friendliness. The dominant reading of this media text would agree with the preferred reading; that children have strong friendship groups and are always happy. The negotiated audience would agree with parts of the preferred reading and reject others. For example, they may say that children have strong friendship groups but are not always happy. The oppositional audience would reject the preferred reading and make up their own interpretation of the text. For example, if they were bullied as a child they would say that children's friendship groups can be hurtful and damaging. Morley's reception theory can also be applied to this media text. He says that cultural background effects how people interpret texts. This includes things like age, gender, social class and education. A young person may interpret this text in a way that makes them feel happy and excited to have friends. An older person may interpret this text as a way of entertaining children and teaching them the ideals of the world. Each media text means a different thing to each person. Adorno's idea of the hyperdermic needle model is also applied to this media text. This theory says that media "injects" ideas to the audiences. The idea conveyed in this media text is that children are fun and have strong friendship groups. This is injected into the audience by the technical codes in the video. The girls are always shown to be smiling,with specific close ups of their faces to show this. The ideas are clearly presented to the audience
Camerawork: The first shot that we see at the beginning of this opening sequence is a mid-shot of the two main characters giving each other a friendly high five. This immediately shows the audience that these characters have a very strong bond and are friendly and funny. During the opening sequence there is a close up of a skateboard. The reason for this is to reinforce the point that this programme is related to skateboarding - as the two main characters are skateboard fanatics. The title sequence uses a variety of close-ups, mid-shots and long shots to introduce the characters to the audience. The reason for this is so we can see the characters in different ways, doing different things in order to get to know them. It is editing rather than camerawork that moves this title sequence along.
Editing: This title sequence contains a lot of fast paced editing. This makes the opening seem fun and exciting, especially for young people. Fast paced editing can also be used to represent how active and energetic the main characters are. Cuts and fades have been used throughout the title sequence. They have been used to show sections of narrative from the programme in small, quick snapshots. This is to get the audience interested in some of the fun things that happen in the programme. The actors names are constantly being shown at the bottom of the screen. They slide on, accompanied with a chequered style special effect. The reason for this is to make something boring, like names, look fun and exciting.
Mise-en Scene: Props are used throughout the opening of this TV programme. The actors are accompanied by skateboards, helmets and protective body wear. These are all typical things that we would associate with a skater, so it creates verisimilitude. There are also some random props shown within the opening, for example a fishing rod and a doctor’s mask. The reason for this is because they are specific to the fun storylines of the programme and have been used as part of a story. The costumes seen in this opening are quite casual and stylish. This makes the characters look like regular teenage boys. The settings used in this opening are realistic places such as a café, a skate park and at home. These are places that these characters and people like them in real life would spend most of their time - creating verisimilitude. The casting has been sensibly thought about for this opening. Young, cool actors have been chosen to play young, cool characters.
Sound: Throughout this opening there is a cool and upbeat pop song as the theme tune. The lyrics to the theme tune are related to the programme. “Dude” and “lets get a pizza” are some of the lyrics in the song. These are cool, modern phrases that young people are likely to say. During the middle of the opening we hear the lyrics “act like nothings ever happened”. This is a typical phrase that teenagers may be able to relate to. It also says something about the plot of the story - that the boys get into mischief or trouble and pretend to be fine. At the end of the clip we hear the lyrics “by tomorrow we’ll have everything just fine. This is great closing sentence as it invites people into the programme to see what they have to fix. It also reinforces the point to the audience that they boys are likely to get in trouble or mischief. Representation: In this opening of Disney’s “Zeke and Luther”, the main characters are represented in a cool and positive way. They have a keen interest in skateboarding and look to have lots of friends. Although the theme tune and some of the camera shots make us think that they are likely to get into trouble, this seems to be harmless. The mise-en scene of the opening presents the characters as young and cool, and the editing of the clip emphasises their energy and excitement.
This is the magazine front cover promoting the DVD collection of the TV series, “The Story of Tracy Beaker”. The rule of thirds can be seen on this page. In the opening third, the logo of the magazine can be seen. The logo is coloured in bright, girly colours - making it exciting and appealing to younger audiences. The centre third is usually a point of interest, although on this magazine cover it is just full of empty space. There is nothing here for the audience to focus on. In the final third, there is a colourful cover line which is advertising a free gift. This is the last place that people look on the page, so if someone was thinking of buying this, it could make them more likely to. The “hotspots” according to this rule are not covering features of interest for the audience to focus on. There is only one “hotspot” that we would really focus on. This is the one which covers the main characters head, drawing our attention into the image. The rule of thirds could have been used more effectively to show off the main features on this front cover. The route of the eye concept can also be seen on this page. The first line goes straight through the logo of the magazine, immediately drawing the audiences attention to this. The lines then lead into the corner showing us that this magazine is “part 1”. This advertises that the magazine is part of a series, and we can continue buying it. The next line then goes straight across the page, allowing us to focus on the image and some of the cover lines on the left hand side. The final line goes along the bottom of the page, highlighting the banner which advertises “quizzes, puzzles, jokes and flowcharts”. These are all fun things that young children may find interesting and exciting, making them want to buy the magazine. This concept has been used well on this magazine front cover. It highlights all the key features that will encourage the audience to buy this magazine. There are three images on this front cover; one main image and two smaller images. The main image takes up about a third of the page and is an image of the main character of the TV series. This is who the magazine is all about, so it is important to have a picture of her. Her body language makes her look very laid back and casual. She has frizzy hair and is wearing no makeup - showing she is young and fun. She is wearing a denim jacket which may show she has a tomboy side to her. Younger children may find this character fun and mischievous, being able to relate to her. It is hard to tell what the background to the image is. It is quite blurred, but looks like some kind of urbanised area. The two smaller images have been used to illustrate cover lines on the page. This adds something else for the audience to focus on, not just one main image. It can sometimes make the front cover look cluttered, but not on this page. The colours used on this magazine front cover look bright, yet toned down. The logo is yellow and pink, two colours which are quite girly and clash together to look fun and exciting. The cover lines on the front cover are a mixture of blues, greens, yellows and pinks. This unorganised style adds a youthful feel and doesn’t make the front cover look boring. The background to the image on the front cover is a blur of more boring, dull colours. Brighter colours have been layered over it, showing that this magazine is fun and happy. The banner at the bottom of the page which advertises features of the magazine is the brightest colour on the page. This may be to show it off and grab people attention. Overall, the colours on these page are stereotypical colours which are associated with young girls. They have been used to make the front cover look fun and appealing. The layout of this magazine front cover has been thought about well. The logo of the magazine is in the top left corner, spreading to the centre of the page. It is quite a big size so it is clear to see. Down the left hand side of the page is a variety of cover lines, telling the audience what is included in the magazine. Each cover line is given a title, then a sub-heading; explaining a little more detail about each cover line. Down the right side of the page is the image. It takes up most of the page, showing that it is important. Overall, this magazine front cover has made good use of visual concepts to showcase its important features. It includes content which will appeal to its target audience and is clearly aimed to appeal to them.
This is the magazine front cover for the TV series of “Hannah Montana”. This programme is produced by Disney and is aimed at young girls. The rule of thirds concept can be seen on this page. In the first third we can see the first two letters of the logo of the magazine. These letters are bigger than the other ones in the logo to make them stand out. This then leads us to reading the rest of the logo, being drawn into the magazine. The centre third has not been used to its full efficiency. It does not hold anything of great interest - just the blank space between the writing and the image. The final third contains part of a cover line advertising a free gift. This is the last place that we look on the page, so it is important that there is something for us to focus on that will make us want to buy the magazine. The “hotspots” in this concept have been used well. One of these areas is on the image of the main character - this draws our attention to that, allowing us to see the whole image and to focus on it. Another one of the “hotspots” focuses on the free gift. This is an area of interest as people may buy the magazine because of this. Overall, this visual concept has been used well. It highlights some, not all, of the main features of the magazine and promotes them to the audience. The route of the eye concept can also be seen on this page. The first line goes across the top of the page, highlighting a cover line for “free stickers and posters”. This is something that the target audience will be particularly interested in and will also be the first thing they see according to this concept. The next line then goes across the page, allowing the audience to focus on the image and some of the cover lines. This line covers a huge area, so it just gives the audience a broad view of what is on the front cover. The final line goes along the bottom of the page. It allows us to focus on the large Disney logo in the corner and the cover line telling us that this magazine is the “movie issue”. This may be important to audiences who collect the magazine regularly, or to people who are interested in the move and want to buy the magazine. Overall, the rule of thirds concept has been used effectively on this page. It is most effective at the top of the page, but does highlight many key features that the target audience will be interested in. There are lots of images on this front cover. The main image is of the main character, there are then 6 smaller images which have been used to illustrate various cover lines. The main image shows the main character to be friendly and happy. She is wearing a chequered shirt and playing a guitar, which represents that she could have some country influence. She looks very relaxed, which allows the target audience to relate to her. The smaller images have been used to illustrate cover lines on the page. This gives the audience more to look at, although it does make the page look quite cluttered. Most of these smaller images are still of the main character, just in different ways to relate to the cover lines. The colours on this front cover are very bright and youthful. Bright pink, purple, yellow and baby blue are all colours which appeal to the target audience, young girls. These colours have been used for cover lines, logos, headings and borders. They look quite disorganised and don’t seem to be in a fixed colour scheme. This makes the front page look quite fun and cool. The background of the magazine is a grey/purple and white. The bright colours layer over the top of this and stand out even more. The layout of this magazine front cover has clearly been thought about well. The logo is in the top left had corner, spreading to the centre. There are banners at the top and bottom on the page, displaying information that will appeal to the target audience. Down the left hand side of the page are a variety of cover lines and illustrating images. These are in a variety of styles, shapes and colours making it look quite busy and cool. Down the right hand side of the page is the main image, which takes up a large area of the whole page. It is framed by cover lines on the left and at the bottom. Overall, the layout of this page is quite busy and cluttered. There is a lot of information for the target audience to focus on, making it look like the magazine will be packed full of fun and excitement. Overall, this magazine will attract its target audience well. It has all the key elements to make them want to read this magazine, and uses visual effects to show off these features to the audience. The only let down of the front cover is that some of the audience might say that the front cover is cluttered.
This is the magazine front cover for the TV series “Doctor Who”. It is produced by the BBC and is aimed at young boys. The rule of thirds concept can be seen on this page. In the first third, we can see the first few letters of the magazine logo. Then draws our attention and we then read the rest of the logo. There is also a cover line in the opening third. This immediately makes the audience attracted to the magazine as they are interested in what is inside it. In the centre third, we can see part of the main image. This makes the audience look to the right to look at the rest of the image. In the final third there is a picture which relates to the cover line on the left. The “hotpots” in this concept are areas that are eyes naturally focus on. The two top hotspots frame and image of a “dalek” which is one of the baddies in Doctor Who. Another one of the hotspots covers the word “BEWARE” in one of the cover lines. This draws the audiences attention to the main cover line of the page. Overall, the rule of thirds concept has been used very well on this magazine front cover. The main features have been highlighted by using a visual concept that is not known to the audience. Their eyes will be naturally drawn to the important parts of the page. The route of the eye concept can also be seen on this page. The first line goes across the top of the page, highlighting the words “packed with amazing facts”. This is something that the target audience will be interested in and will make them more likely to buy the magazine. The second line then goes across the page diagonally, bringing the image and some of the cover lines to the audiences attention. The final line then goes across the bottom of the page, going over the main cover line on the magazine front cover. At the end of this cover line there are arrows that point towards the opening of the magazine. This is encouraging people to buy the magazine and read inside of it. Overall, the route of the eye concept has been used well on this page. It has been used in a way to make the target audience want to pick up the magazine and read it straight away. There are a variety of images on this magazine front cover. There is one main image and 8 smaller images. The main image is of the two main characters in the TV series and a “dalek”. Their facial expressions are very dramatic and they look surprised. This represents the sci-fi genre. The Dalek in the background of the image shows that this TV series is not just about people. Young boys are stereotypically interested in robots and monsters, so having this image is a good way of getting them interested. The characters in the image look casual and cool - this allows the audience to identify with them. The smaller images on this front cover have been used to illustrate cover lines. This gives the audience something else to look at, adding depth to the front cover. It can make the front page look quite cluttered though if there are too many. The images are relevant to the words that they are grouped with so that the front cover makes sense. A variety of colours have been used on this magazine front cover. The colours in the main colour scheme are purple, yellow, green and white. In each cover line, a mixture of two or three of the colours have been used. This makes the text look more exciting. The background to the magazine is purple, this is a very youthful and fun colour. It is also quite a mysterious colour and is often associated with the sci-fi genre. The colours in the main image are quite plain, but the front cover is bought to life by the vibrant use of the brighter colours. The layout of this magazine front cover has been cleverly thought about. The logo of the magazine is in the centre at the top of the page. Beneath that on the right hand side, taking up most of the page, is the main image. This is clear for us all to see and is the main focus of the page. Young audiences are attracted to images rather than text, so this important to get their attention. The image is then framed down the left and side and along the bottom by a variety of cover lines in different shapes, sizes and colours. These cover lines are paired with images that go alongside them. The magazine front cover does look quite cluttered on the left hand side because of all the writing and the images. The layout will attract the audiences attention well. Overall, this magazine front cover is successful in attracting the audiences attention. It highlights the key features and makes good use of colour and images to do so.
This is the DVD cover for the Tracey Beaker TV series.
The route of the eye concept can be seen on this image. The first line goes just above the title of the DVD, drawing our attention to it. It then goes straight across the cover, through the picture, making us focus on it. The final line then goes across the bottom of the page, drawing our attention to the special features at the bottom. The route of the eye concept has been used quite well on this front cover, drawing our attention to all of the most important features.
The rule of thirds can also be seen on this image. In the first third, the start of the title can be seen. This draws our attention to the rest of the title, which is located in the top three thirds. In the centre third, we can see the main image, which is a picture of Tracey Beaker herself. The final third, contains the rating of the DVD - not something that the audience would really focus on, but it is something that may be important for parents when buying the DVD. The "hotspots" in this rule, are not surrounding anything of visual interest. However, they do all surround the main image, drawing our attention to this. The rule of thirds concept has been used quite well on his page, especially to make us focus on the logo and the image.
There is one main image on this DVD cover. It is a close up of the main character in the series, Tracey Beaker. In relation to the size of the DVD cover, it is quite a small image. Having a picture that relates to the DVD gives it verisimilitude. The image has been put into a star shape, and the title of the DVD is "starring me". This relates to the title by having the main character in a star and is a fun way of representing that she is the main character.
The colours used on this DVD cover are quite bright and loud. They are not colours at would normally put together, but they make the front cover look childish and fun. A wide variety of colours and different shades have been used. There is no colour scheme, especially in the title. The reason for this may be to attract children to the DVD cover.
The layout of this DVD cover is quite simple. The title of the programme is in the centre at the top of the cover, with the "BBC" logo just underneath this. The picture is then directly underneath this, in the centre of the page. It is in a clear and obvious place and is easy for people to focus on. Then below that is the title of the DVD, "starring me" and the number of the series. The information about the rating of the DVD is to the sides of the cover, so as not to distract a lot of attention from the main part of the DVD cover.
Overall, this DVD cover has a number of features that attract the audiences attention. The colours used on the cover are quite bright and appealing to children. The general layout gives the DVD cover a central focus, and draws the audiences attention in to the main image.
This is the DVD front cover for the TV series “The Suite Life of Zack and Cody”. It is produced by Disney and is aimed at young boys and girls. The rule of thirds concept can be seen on this page. In the opening third, we can see part of the image - this then leads our eyes to look at the rest of the image. In the centre third we can see the majority of the logo of the DVD, causing us to then read the whole logo. The final third does not hold any information that younger audiences may be interested in. However, parents who will actually pay for the DVD may be interested in the rating information. The top thirds have been used in an interesting way. The faces of the characters in the image are in the top thirds. The girls faces are in the centre, with Zack and Cody at either side. This could represent that the girls stick together while the boys are quite different. The thirds in the middle row hold the logo of the DVD. The “hotspots” have been used on the page to frame the image and the logo of the dvd, drawing the audiences attention to this. The cover of the DVD fits well into the rule of thirds concept and is easily divided up. The concept has been used effectively, highlighting the key features of the DVD cover. The route of the eye concept can also be seen on this page. The first line goes across the top of the page, although there is nothing there that really grabs our attention. We are drawn to look at the image though. The next line in this concept goes diagonally across the page, going through the image and the logo of the DVD. This gives us a broad look across the page. The final line then goes along the bottom of the page, allowing us to focus on the Disney logo and the tagline along the foot of the page. This is highlighting key information about the DVD to make the audience want to buy it. Overall, this concept has been used well. However, there is no specific details that the concept allows the audience to focus on. There is one main image on this DVD cover. It is an image of the 4 main characters in the series. They are rising a hotel trolley which creates verisimilitude as the series is set in a hotel. The boys are the main characters and in the image they look as though they are having fun and enjoying themselves. This represents that they are mischievous - allowing the audience to identify with them. The girls in the image look scared and shocked. This may represent that the boys are often misbehaving and that they get caught up in it. The hotel corridor can be seen in the background of the image - looking quite old fashioned and boring. The characters in the main image look colourful and fun - representing that they bring the fun to the hotel. This image has a central focus on the page. There are a variety of colours used on this DVD cover. The colours of the hotel are creams, and whites - making it seem quite plain and boring. The colours used in the image of the characters are bright colours like blue and yellow. This shows that the characters are young and exciting. The logo is a gold colour and has been made to look like a plaque on a door. This is to create a further link to the series being set a hotel. The Disney logo and the banner at the bottom of the page are a turquoise colour. This is bright and vibrant and stands out against the rest of the page, drawing the audiences attention to this. The layout of this DVD cover has been carefully thought about. The page has a central focus, so everything on the page is easy to look at especially for younger audiences. The image takes up about half of the page, making it the main thing that we focus on. The logo of the DVD is in the centre of the page, with the title just below. The layout is quite simple are ordered, making it easy for younger audiences to focus on. Overall, this DVD cover has made good use of visual concepts - its main feature being its central focus. The colours are quite simple yet bold - it is a good DVD cover for younger audiences.
This is the DVD front cover for the TV series “The Wizards of Waverly Place”. This programme is produced by Disney and is aimed at young children. The rule of thirds concept can be seen on this DVD cover. In the first third is the start of the logo of the DVD. This causes the audience to then read across the rest of the page to read the rest of the logo. The centre third contains half of the main image, again, making us look across to the rest of the image. The final third does not contain anything of interest to the audience and has not been used to its full efficiency. The “hotspots” in this concept are areas which are eyes are naturally drawn to. The two hotspots on the left are covering the image of the main character. This draws in the audiences attention, allowing them to focus on this. The top right “hotspot” is covering a tagline which says “work it like a wizard”. This gives away a little of what the series is about it makes the audience want to watch the programme. Overall, the rule of thirds concept has been used quite well on this page. It highlights some of the main features of the DVD cover. Although, not all key parts of the concept have been used to its full efficiency. The route of the eye concept can also be seen on this page. The first line goes across the top of the page, allowing the audience to look at the information about the series. This may be important for people who collect this TV series, or for first time viewers. The next line then goes diagonally across the page, giving us a brief overview of the features on the DVD cover. This allows the audience to focus on the image and the cover line. The final line then goes across the bottom on the page. The information about the rating of the DVD is here - which may be important for parents. It also highlights a tagline at the bottom of the page which says “everything is not what it seems”. This has been put on the front cover to try and get the audience interested in the DVD. Overall, this concept has been used well on this DVD front cover. There is not a lot of information for it to highlight as the DVD cover is not full of features. However, it does highlight the information that is there well. There is one main image on the front cover and a smaller image just to the right of this main image. The main image is of the main character in the series. She is smiling and wearing bright clothes. This shows that she is fun, young and exciting. This type of person is likely to appeal to the target audience. She is holding a magic wand, reinforcing the fact that this TV series is about wizards. The smaller image is of two boys, likely to be main characters too. They look as if they are thinking about something - which may be revealing something about the plot of the programme. The characters in the images look friendly and cool - which appeals to the young audience. The colours on this DVD cover are very bright and vibrant. There is a green border around the edge of the page, framing the images and text inside. Other colours that have been used on this DVD cover are blue pink and white. These colours contrast one another and make the front cover look youthful and exciting. The reason for this is so that it appeals to the target audience, making them more likely to want to buy the DVD. The layout of this DVD cover has been cleverly thought out. The title is at the top, in the centre, taking up about a third of the page. Below this is the image, which takes up the rest of the page. The image is split into two halves, giving the DVD cover some symmetry. The page is also framed with a green border making it look neat and tidy. Overall, this DVD cover is very organised. It has made good use of colour and has linked a lot of its features it the storyline of the DVD. This DVD cover will appeal to younger audiences who are attracted to friendly characters and bright colours.
