Comparison of DVD Covers

	Image	Colours	Layout	Typography
The Story of Tracey Beaker	One single image Close up of the main character’s face	Very bright Clashing colours	Centrally focussed Logo, then image, then title of the DVD vertically down the page	One font style used throughout Changes in font size Variety of font colours Not too many words
The Suite Life of Zack and Cody	One single image of the four main characters Links to the theme of the DVD	Quite bright More coordinated Colours are more in blocks than randomly everywhere	Centrally focussed Image, then the logo and DVD title vertically down the page Image fills most of the page	Hardly any writing There are a variety of font styles and sizes in the logo of the DVD
The Wizards of Waverly Place	Two images made to look like one single image Of the three main characters Links to the theme of the DVD	Very bright Quite ordered	Information is evenly distributed over the page DVD logo and title, then the image vertically down the page Image fills most space	Only one font used apart from in logo Variety of colours and sizes Not too many words

Key Conventions of DVD covers

• single images of the main characters
• bright range of colours
• central focus
• vertical order of infomation down the page
• variety of font sizes and colours, but same style
• not too much text, simple and clear