The route of the eye concept can be seen on this image. The first line goes just above the title of the DVD, drawing our attention to it. It then goes straight across the cover, through the picture, making us focus on it. The final line then goes across the bottom of the page, drawing our attention to the special features at the bottom. The route of the eye concept has been used quite well on this front cover, drawing our attention to all of the most important features.
The rule of thirds can also be seen on this image. In the first third, the start of the title can be seen. This draws our attention to the rest of the title, which is located in the top three thirds. In the centre third, we can see the main image, which is a picture of Tracey Beaker herself. The final third, contains the rating of the DVD - not something that the audience would really focus on, but it is something that may be important for parents when buying the DVD. The "hotspots" in this rule, are not surrounding anything of visual interest. However, they do all surround the main image, drawing our attention to this. The rule of thirds concept has been used quite well on his page, especially to make us focus on the logo and the image.
There is one main image on this DVD cover. It is a close up of the main character in the series, Tracey Beaker. In relation to the size of the DVD cover, it is quite a small image. Having a picture that relates to the DVD gives it verisimilitude. The image has been put into a star shape, and the title of the DVD is "starring me". This relates to the title by having the main character in a star and is a fun way of representing that she is the main character.
The colours used on this DVD cover are quite bright and loud. They are not colours at would normally put together, but they make the front cover look childish and fun. A wide variety of colours and different shades have been used. There is no colour scheme, especially in the title. The reason for this may be to attract children to the DVD cover.
The layout of this DVD cover is quite simple. The title of the programme is in the centre at the top of the cover, with the "BBC" logo just underneath this. The picture is then directly underneath this, in the centre of the page. It is in a clear and obvious place and is easy for people to focus on. Then below that is the title of the DVD, "starring me" and the number of the series. The information about the rating of the DVD is to the sides of the cover, so as not to distract a lot of attention from the main part of the DVD cover.
Overall, this DVD cover has a number of features that attract the audiences attention. The colours used on the cover are quite bright and appealing to children. The general layout gives the DVD cover a central focus, and draws the audiences attention in to the main image.
The rule of thirds concept can be seen on this page. In the opening third, we can see part of the image - this then leads our eyes to look at the rest of the image. In the centre third we can see the majority of the logo of the DVD, causing us to then read the whole logo. The final third does not hold any information that younger audiences may be interested in. However, parents who will actually pay for the DVD may be interested in the rating information. The top thirds have been used in an interesting way. The faces of the characters in the image are in the top thirds. The girls faces are in the centre, with Zack and Cody at either side. This could represent that the girls stick together while the boys are quite different. The thirds in the middle row hold the logo of the DVD. The “hotspots” have been used on the page to frame the image and the logo of the dvd, drawing the audiences attention to this. The cover of the DVD fits well into the rule of thirds concept and is easily divided up. The concept has been used effectively, highlighting the key features of the DVD cover.
The route of the eye concept can also be seen on this page. The first line goes across the top of the page, although there is nothing there that really grabs our attention. We are drawn to look at the image though. The next line in this concept goes diagonally across the page, going through the image and the logo of the DVD. This gives us a broad look across the page. The final line then goes along the bottom of the page, allowing us to focus on the Disney logo and the tagline along the foot of the page. This is highlighting key information about the DVD to make the audience want to buy it. Overall, this concept has been used well. However, there is no specific details that the concept allows the audience to focus on.
There is one main image on this DVD cover. It is an image of the 4 main characters in the series. They are rising a hotel trolley which creates verisimilitude as the series is set in a hotel. The boys are the main characters and in the image they look as though they are having fun and enjoying themselves. This represents that they are mischievous - allowing the audience to identify with them. The girls in the image look scared and shocked. This may represent that the boys are often misbehaving and that they get caught up in it. The hotel corridor can be seen in the background of the image - looking quite old fashioned and boring. The characters in the main image look colourful and fun - representing that they bring the fun to the hotel. This image has a central focus on the page.
There are a variety of colours used on this DVD cover. The colours of the hotel are creams, and whites - making it seem quite plain and boring. The colours used in the image of the characters are bright colours like blue and yellow. This shows that the characters are young and exciting. The logo is a gold colour and has been made to look like a plaque on a door. This is to create a further link to the series being set a hotel. The Disney logo and the banner at the bottom of the page are a turquoise colour. This is bright and vibrant and stands out against the rest of the page, drawing the audiences attention to this.
The layout of this DVD cover has been carefully thought about. The page has a central focus, so everything on the page is easy to look at especially for younger audiences. The image takes up about half of the page, making it the main thing that we focus on. The logo of the DVD is in the centre of the page, with the title just below. The layout is quite simple are ordered, making it easy for younger audiences to focus on.
Overall, this DVD cover has made good use of visual concepts - its main feature being its central focus. The colours are quite simple yet bold - it is a good DVD cover for younger audiences.
The rule of thirds concept can be seen on this DVD cover. In the first third is the start of the logo of the DVD. This causes the audience to then read across the rest of the page to read the rest of the logo. The centre third contains half of the main image, again, making us look across to the rest of the image. The final third does not contain anything of interest to the audience and has not been used to its full efficiency. The “hotspots” in this concept are areas which are eyes are naturally drawn to. The two hotspots on the left are covering the image of the main character. This draws in the audiences attention, allowing them to focus on this. The top right “hotspot” is covering a tagline which says “work it like a wizard”. This gives away a little of what the series is about it makes the audience want to watch the programme. Overall, the rule of thirds concept has been used quite well on this page. It highlights some of the main features of the DVD cover. Although, not all key parts of the concept have been used to its full efficiency.
The route of the eye concept can also be seen on this page. The first line goes across the top of the page, allowing the audience to look at the information about the series. This may be important for people who collect this TV series, or for first time viewers. The next line then goes diagonally across the page, giving us a brief overview of the features on the DVD cover. This allows the audience to focus on the image and the cover line. The final line then goes across the bottom on the page. The information about the rating of the DVD is here - which may be important for parents. It also highlights a tagline at the bottom of the page which says “everything is not what it seems”. This has been put on the front cover to try and get the audience interested in the DVD. Overall, this concept has been used well on this DVD front cover. There is not a lot of information for it to highlight as the DVD cover is not full of features. However, it does highlight the information that is there well.
There is one main image on the front cover and a smaller image just to the right of this main image. The main image is of the main character in the series. She is smiling and wearing bright clothes. This shows that she is fun, young and exciting. This type of person is likely to appeal to the target audience. She is holding a magic wand, reinforcing the fact that this TV series is about wizards. The smaller image is of two boys, likely to be main characters too. They look as if they are thinking about something - which may be revealing something about the plot of the programme. The characters in the images look friendly and cool - which appeals to the young audience.
The colours on this DVD cover are very bright and vibrant. There is a green border around the edge of the page, framing the images and text inside. Other colours that have been used on this DVD cover are blue pink and white. These colours contrast one another and make the front cover look youthful and exciting. The reason for this is so that it appeals to the target audience, making them more likely to want to buy the DVD.
The layout of this DVD cover has been cleverly thought out. The title is at the top, in the centre, taking up about a third of the page. Below this is the image, which takes up the rest of the page. The image is split into two halves, giving the DVD cover some symmetry. The page is also framed with a green border making it look neat and tidy.
Overall, this DVD cover is very organised. It has made good use of colour and has linked a lot of its features it the storyline of the DVD. This DVD cover will appeal to younger audiences who are attracted to friendly characters and bright colours.
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