Evaluation Question 1

Evaluation Question 1

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Evaluation Question 2

How effective is the combination of your main product and ancillary texts?


For my media coursework, my brief was to create a selection of materials related to an original children’s TV drama, to include the title sequence to the TV programme, together with: the front cover to a magazine for the series and a DVD cover for the series. These three products are all promoting the same thing, and therefore must be closely connected.
I have tried to integrate my products as closely as possible. I had to make sure that continuity was used between the three products, otherwise they would not work together to promote the TV programme. One way that I linked my products was to use the same logo for the programme. These are the logos as they appear on my products:

Magazine logo:

DVD Cover logo:

Video logo:

I have used the same logo on my magazine and DVD cover, which I produced on publisher, however I was not able to use the same logo on my video. The reason for this is because my logo was produced on the website http://fontspace.co.uk and had to be copy and pasted onto my publisher products. In “imovie” (the editing programme used for my audiovisual product) the only fonts that could be used were the pre-set ones. This meant that I could not use the same logo on my video as my ancillary tasks. This did let the continuity of my three products down and this was commented on in my audience feedback.


The colour scheme for all three of my products was very similar. I decided to use the colour of each character in the colour scheme of my product. This makes it bright and colourful for my target audience and by using the same colour scheme it combines my products more. I have used the font “HOBO STD” in all three of my products to allow them to be linked. When people see the font on one product, they can immediately connect it to the other products. Here is an example of how I have used fonts in my three products:

Magazine:

DVD:

Audiovisual product:

In my products, I have not used the same images as this would be boring. In my ancillary tasks I have used similar images to keep the products related. This has allowed me to create a brand identity for my product. This has a positive effect as people will associate my products with one another and be interested in all of them. This makes my products more popular and promotes the TV series better.

Continuity throughout my product has also helped me to create a brand identity. Using the same mise-en scene, costume and props for each character throughout each of the three tasks has kept my characters recognisable. This is important because the mise-en scene of each character is quite obvious and the audience notice any changes that are made and not continued throughout. For example, the character "Bridget" wears large, black glasses and wears her hair in pigtails. These two elements act as signs to the audience of what type of character she is and without these, the audience would not recognise the stereotype. Here is an example of how i used continuity between my three products:

Magazine:



DVD Cover:

Audiovisual product:

My package is intended to market a specific product, a children’s TV series. I think my package markets this product well. The opening sequence provides a nice introduction for the programme that will interest the audience in the characters and make them want to watch more. My magazine is very suited to my target audience and allows them to get behind the scenes access to the programme. This makes them feel more involved and therefore more interested in buying the product and watching the series. My DVD cover also promotes my product well as it makes the programme look fun and exciting for the audience. The use of conventions, technologies, layout and production all allow my package to promote the product to a high standard.


The use of diffferent types of media have affected how my products have appealed to the target audience. Magazines and DVD's are types of media that are very popular and appealing to children. Therefore, using these items in my ancillary tasks has helped me to reach my target audience. Magazines and DVD's can be purchased for the children by parents or with pocket money. Therefore, they are easily accessible to children. Other types of media, such as websites or digi-paks are not so commonly used by children. A lot of young people don't have access to the internet - and even if they did they may not be able to use the service properly. This would make it useless for me to have created one of these media products. Magazines and DVD's are the most appealing type of media for children. Magazines include lots of puzzles, prizes and activities which can make the children feel involved in the programme, and therefore more likely to watch my product. DVD's have the same effect. The bonus features and behind the scenes action can make children feel involved with the characters.

My print adverts would be placed in similar products. Placing the adverts on these products means that they will be easily seen by the target audience. When children are reading through their usual magazines, they will see the adverts for my products and may be interested in buying them. Here is an example of how print media can be advertised within similar products?

My audiovisual product will be advertised during the commercial breaks on children's TV channels. This is an easy way to reach my target audience. By showing my opening sequence at this time, my target audience will already be immediately engaged into my product and they will become aware of it. This is often done with similar products on children's TV channels to advertise new programmes.

Evaluation Question 3

What have you learned from your audience feedback?

I decided to gain my audience feedback in a variety of ways. One of the techniques I used was creating a survey on the website Survey Monkey. Here is the survey I created.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.






I was able to gain a lot of audience feedback from my survey. It was anonymous way of people commenting on my products, so it attracted more responses than other methods. When analysing the results of my survey, I found that two thirds of the people that responded to my survey were female. This can mean two things; my products appealed more to females or females were more interested in responding to surveys. I have produced a graph to show the results of the question on age in my survey:

   
When asking people if my three products were appealing to them - I was amazed at the results. On all 3 questions, 100% of people said each of my products appealed to them.

This shows that my products meet the needs of the target audience. The reason for asking why these products appealed to them was to see some of the strengths of my products and what made them instantly appealing to the target audience. The reasons people gave for my magazine being appealing were: the use of bright colours, the use of images and the attractive cover lines. The reasons people gave for my DVD cover being appealing were: the use of logo’s, the colour scheme and the similarity to existing products. The reasons people gave for my video being appealing were: the mise-en scene of each character, the theme tune and the name of the character appearing on the screen. These points were also reflected in the question on the strengths of my products.
When asking about the weaknesses and what could be improved in my product, the answers were similar. I found that people would have preferred if I had put the DVD cover as one product, not split in half as the front and the back. One comment also said that the editing was not as fast paced as they would like which is something that could be improved. I feel however, that if I had made the editing more fast paced then the video would have lost some of its meaning and the characters would have not been shown so clearly.
My survey has been very useful in finding out the strengths and weaknesses of my products.






I also used social networking websites such as Facebook and Twitter to share my products and receive audience feedback. These websites were also used to share my survery.

After posting a link to my blog and asking people to comment, I received the following comments:

From this, I could see that people liked my products and thought they would appeal to the target audience. The colour scheme seems to have impressed people and the way that my three products link in together. However, there have been no comments on how to improve my products.







Another method of audience feedback I decided to use was carrying out a focus group. For this, I interveiwed 6 children between the ages of 7 and 15. I showed them my video and then asked them all the same questions on what they thought of my main task. Here is an example of one participant of my focus group.

From my focus group, I was able to gain first hand knowledge of what people thought of my product. I learnt some strengths and weaknesses of my product from what the children told me. The strengths included: the upbeat theme tune, the mise-en scene of each character and how they are introduced, and the transitions between each character. The mise-en scene of each character is something I worked very hard to make look good, so I am pleased it has come up as a strength. Some of the weaknesses that my focus group pointed out was that the video seemed to flow quite slowly and was not as fast paced as similar openings and also some of the younger children in the focus group thought that "Razzle's" scence was nasty. They may not have understood the humour to this. Another thing I learnt from my focus group was that the participants thought my video was similar to other products on the market at the moment. This is pleasing to me as it means I have followed the conventions well and created a product that fits in with the needs of the target audience.    




Overall, I feel that my products have appealed to my target audience very well. In my survey 100% of people said all of my products appealed to them. In my focus group, I also found that a sample of my target audience found my product very appealing. The reason for this may be that I tried to follow as many conventions of similar products as possible to make a more successful product.
From my range of audience feedback, I have been able to identify some strengths and weaknesses of my products. The choice of colour in my ancillary tasks seemed to be one strength that appealed to my target audience. Particularly in my magazine, the colourful cover lines seemed to be the most appealing to the target audience. In terms of my video, one of the strengths highlighted by my audience feedback was the way each character was introduced, in particularly the mise-en scene of each character. This seemed to appeal to my target audience as by getting to know each character, it made them feel more involved in the programme.
The main weakness in my ancillary tasks seemed to be that the DVD cover was presented on my blog as two pieces, when it should have been joined together as one. This seemed confusing for some members of my target audience and it had to be explained to them that the second piece was the back of the DVD cover. This is something I decided to immediately change when reveiwing my products. It seemed very important to my target audience and I beleive it makes my ancillary task look more professional. A more minor weakness that some people commented on was there was no use of smaller images on the magazine front cover. I learnt that my target audience would have preferred this.
My three products clearly have their weaknesses and can be improved to suit the target audience more. However, I feel I have produced three high quality products that meet the needs of my target audience well.

Evaluation Question 4

media evaluation on Prezi

Final Audiovisual Media Product

Ancillary Task: Final Magazine Cover

Ancillary Task: Final DVD cover